As social media platforms mature and multiply, it’s becoming increasingly clear that traditional bloggers are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view and engage with due to social media’s diverse and interactive culture.
Influencer marketing helps brands overcome this model of personalized news feeds through their capability to quickly produce content, provide social proof, and utilize its diverse backgrounds and interests for content that is strongly connected with target audiences.
People, and even bloggers, turn to influencers to find the latest trends or information because their personalities build a sense of trust with fan bases. Influencers are today’s “man on the street.”
With the movement toward video and audio-based content, influencers can provide an increasingly personal experience for their audiences compared to previous text and image-based content. Their fan bases are stronger than ever and equally vital as traditional media outlets.
Influencer marketing works because people want to buy from someone they trust. Whether it’s a friend, role model, or someone with the same career or of the same generation, people are looking to be inform by their peers and those they feel they know. Influencers with smaller followings or a part of niche markets are gaining greater attention from businesses, as their engagement rates tend to be higher than macro- and mega-influencers.
To fully capitalize on today’s media environment and effectively reach target audiences, today’s businesses have the opportunity to include social mediainfluencers in their PR and communications campaigns.
“Authenticity” has been a long-standing buzzword in the influencer marketing industry because of its central importance in fortifying the mutual relationships between brands, influencers and target audiences. The key is to go beyond the product promotion request and invite the influencer to participate in a larger story and body of content that makes the promotion seem organic and natural.
GotChosen came to innovate and generate opportunities in the market.
If you believe in your influencer potential and have a vision of the future for the business world, GotChosen is your place.